I felt as prepared as I have ever been attending this season’s NYFW. Not only is it my 6th season attending, but I brought Team TS along for the adventure! If I have learned anything from the previous seasons I have attended, it would definitely be to be prepared for the unprepared. With that being said, I wanted to give you all a run down on how exactly a blogger preps for one of the busiest weeks of the year.
When prepping for NYFW, it is best to do all you can before actually arriving to NYC. You must take all the time you can get once in New York. First off, my biggest piece of advice to anyone who wants to attend NYFW would be to build relationships with brands, PR companies, and agencies. That is the major key that pretty much no one speaks about. Networking is vital to any successful fashion week. That being said, the first step to my fashion week was brand outreach, pulling from showrooms, and building my calendar. Once you get a good sense of how your week is looking, what brands you are partnering with, and what you have pulled from showrooms, you will then know what exactly you need to pack.
Packing for fashion week seems a lot more daunting than it actually is. If you are prepared, then you will be fine! I have seen a lot of people get stressed over this aspect of fashion week. However, if you really plan it out, it is something you actually look forward to. No need to add stress to situations where it can be avoided! With the knowledge that there will be clothes at my hotel when I arrive that I pulled from showrooms/brands immensely helps the packing process. I really only needed to pack essentials, statement pieces, things that compliment each other, and pieces that will fit well with just about anything (all keeping in mind of the weather conditions).
Once you arrive in NYC, there is the buffer day that bloggers do not speak of as well. You should always arrive at least one day before the first day of NYFW. Why? Because there is not a lot of time between shows, presentations, and events. (Especially because NYC traffic is unpredictable). Take this buffer day to attend the NYC based showrooms, take meetings, network, show face, get garment racks delivered to your room, unpack, organize, and confirm your week! Because we took the redeye, we knew that we would be unable to check into the hotel right way. Right off the plane, (on zero sleep) we went straight to 3 showrooms, and a few meetings that took up about half of our buffer day. After that, we checked in to our suite at the James Hotel in Nomad, unpacked, organized, and had Chelsea (who moved here days ago) over to shoot a few looks. We went to bed at 9pm. Talk about a successful day.